Abstract：In order to realize the upgrading development of technology innovation and structural adjustment of China's ground calcium carbonate(GCC) industry under the new normal state, combining with industry status of the requirements for quality growth of innovation driving and individual demand of the market application, the orientation of technology innovation for the large scale of GCC grinding equipment, the refinement and functionalization of industry production technology, and structural adjustment mode for product structure perfection and enterprise restructuring of GCC were studied. It was suggested the domestic GCC companies should learn the route of industrial technology innovation and the structural adjustment model from international advanced GCC company to create China's own GCC industry brands.

Keywords: new normal state; ground calcium carbonate; techno logical innovation; structural adjustment